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transforming a
3D model into
a high-quality image

Through a process that simulates light, materials, and camera settings, a rendering begins with building or importing a digital 3D model—often based on CAD data. The artist applies textures and materials (like metal, plastic, or glass) to each part of the model and sets up a virtual environment with lighting and background elements. A virtual camera is positioned, and rendering software calculates how light interacts with the surfaces to produce a photorealistic or stylized image.

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For animations, the process goes a step further: movement is added—whether it’s a rotating product, an exploded view, or dynamic content on a display. Frame by frame, these motions are rendered and then compiled into a smooth video sequence. The result is a powerful visual that communicates how a product will look and function—long before it physically exists.

what the
f**k are

RENDERS?

Even digital products can be displayed directly on final devices.
(Project: DM Series for Danfoss, Denmark – before & after)

My experience at HAINZL helps me visualize industrial systems of any size with impact.

ranging from small valves to massive hydraulic power units.

Pros and cons

Advantages of 3D Renders
 

  • Flexibility: Easily change perspective, lighting, colors, or materials without new photo shoots.

  • Cost-effective: More economical in the long run, especially for product variations or large series.

  • Time-saving: Products can be visualized before physical prototypes exist.

  • High level of control: Precise visualization of textures, surfaces, and fine details.

  • Versatile usage: Perfect for print, web, animations, AR/VR, and more.

  • Creative freedom: Enables impossible views like cutaways, internal structures, or exploded views.

Disadvantages of 3D Renders

 

  • Initial effort: Building textures and materials takes time and skill – I’ve got you covered! 😉

  • Expertise needed: Great results require both technical and creative know-how – I can do that!

  • Too perfect?: Without care, renderings may look overly clean – I add subtle imperfections for realism.

  • Lacks authenticity: Some still prefer real photos – But photoshoots often lack consistency in lighting, angle, and setup, especially over time. I’ve done plenty myself. That’s when I got into 3D renderings.

 

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